On April 6 a charity alliance program 'Together for good' was launched by Alibaba, the Amity Foundation, China Foundation for Poverty Alleviation and the China Charities Aid Foundation for Children.
The program aims to boost cooperation among online stores, customers, charitable foundations and organizations for evaluation. “Alibaba’s value for public service is to raise more people’s awareness and involvement,” said Jin Jianhang of the Alibaba Group during the press conference. The three major experienced charitable organizations, including the Amity Foundation, will help to select, monitor and review projects.
Last year, 270 million netizens purchased charitable products through Tabao, Alibaba’s electronic commerce platform. By labeling their products as charity items, a small amount of the payment will be donated to a chosen charity project. In 2015, people contributed 190 million Yuan on charity by participating in three billion charitable acts.
According to the CAF World Giving Index 2015, the number of people in China who give money to charity remains with 8% relatively low. Out of 145 countries, China ranks second to last.
“Developing joint efforts is a beginning. We are looking forward to cooperate with smaller charities to promote the idea and public interest of charity through the internet. We want China’s public interest for charity develops by leaps and bounds and maybe to become the world’s forerunner,” said Qiu Zhonghui, General Secretary of the Amity Foundation.